Creating social media content can easily become a daily task. You need to decide what to post, find a suitable location, prepare your products, film a video and then edit everything—often while trying to run the rest of your business.
A planned content day allows you to create weeks or even months of photographs and videos in one organised session.
Here is how a dedicated social media content day can help your business save time, stay consistent and make better use of its marketing budget.
What Is a Content Day?
A content day is a scheduled block of time used to create multiple pieces of marketing content at once.
Depending on your business, you may capture:
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Brand photographs
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Product images
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Instagram Reels
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TikTok videos
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Educational videos
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Customer frequently asked questions
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Behind-the-scenes content
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Website images
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Advertising creative
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Testimonials or interviews
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Podcast episodes
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New product launch content
Instead of setting up separately every time you need to post, you prepare once and capture multiple pieces of content during the same session.
Spend Less Time Setting Up
Setting up is often one of the most time-consuming parts of content creation.
You need to prepare your appearance, organise products, find good lighting, clean the background and position the camera. Repeating this process several times each week can quickly take hours away from your business.
During a content day, the main preparation is completed once. You can then move through your shot list, change outfits or backgrounds and create multiple pieces of content efficiently.
Create Weeks of Content at Once
A well-planned session can provide enough content to cover several weeks of marketing.
For example, one content day may include:
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Four educational videos
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Four product demonstrations
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Ten brand photographs
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Five behind-the-scenes clips
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Three promotional videos
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Website banner images
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New profile photographs
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General background footage for future Reels
One piece of content can also be repurposed. A longer video may become several short clips, while brand photographs can be used across your website, email marketing, social media and advertising.
Improve Your Brand Consistency
When content is created at random, your lighting, backgrounds, colours and image quality can change from one post to the next.
Creating several pieces of content during the same session makes it easier to maintain a consistent visual style. This can help your social media feed and website appear more polished and recognisable.
Consistency does not mean every photograph needs to look identical. Using different backdrops, outfits and shooting areas can create variety while still maintaining a cohesive brand.
Reduce Last-Minute Posting Pressure
Many business owners post inconsistently because they do not have suitable content ready to use.
A content library removes some of that pressure. Instead of taking a rushed photograph or filming a video at the last minute, you can choose from content that has already been professionally created.
This allows you to focus on writing a helpful caption and responding to customers rather than constantly worrying about what you will post next.
Make Better Use of Your Photographer
Hiring a photographer for multiple short sessions can mean repeating travel, preparation and setup costs.
Booking a longer, carefully planned content session may allow you to capture several campaigns or marketing requirements at once. This can make your photography investment work harder for your business.
Before the day, provide your photographer with a detailed shot list and examples of where the images will be used. Prioritise your essential content first and leave experimental ideas until the end.
Create Content for Different Platforms
Your content day should not focus on only one platform.
Ask your photographer or videographer to capture different formats, including:
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Vertical content for Reels, TikTok and Stories
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Horizontal images for your website
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Square images for social media
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Close-up product photographs
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Wide images with space for text
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Short clips for advertising
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Longer educational or interview videos
Planning these formats in advance will make your content more versatile and prevent important opportunities from being missed.
Use Multiple Backgrounds and Settings
Changing your background is one of the easiest ways to make content appear as though it was created on different days.
At 72 Studios, brands and creators can access multiple backdrops and styled content areas in one location. Changing your outfit, hairstyle, backdrop or props can quickly give each group of content a different look.
This is particularly useful if you want to schedule your photographs and videos across several weeks without everything appearing to come from the same session.
How to Plan Your Content Day
Start by reviewing your upcoming marketing calendar.
Consider:
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New products or services
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Promotions
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Seasonal campaigns
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Frequently asked customer questions
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Educational topics
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Website updates
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Advertising requirements
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Important business dates
Create a list of the content required for each campaign. You can then organise the list by setup, outfit, product or backdrop to avoid unnecessary changes throughout the day.
Bring your scripts, products, outfits, accessories, props and inspiration images with you. It is also helpful to prepare a content schedule so you know when and where each finished photograph or video will be published.
Book a Content Day in Lilydale
Located in Melbourne’s eastern suburbs, 72 Studios provides a versatile space for brands, businesses, photographers and content creators.
With natural light, photography backdrops, styled content rooms, product photography facilities, change rooms, makeup stations and a podcast room, you can create a wide range of marketing content in one location.
Bookings start from two hours, with longer sessions available for businesses planning a complete content day.
Explore 72 Studios and book your next social media content day in Lilydale.